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About AM1NAH the UK’s first Halal brand

FAITH-BASED CONSUMERS

You Are What You Eat

Strictly Local Farms Only

Much like our Jewish brethren, the sacred diet of a Muslim is unquestionably one of the most important matters that Islamic Law addresses. There is an unequivocal demand to “Eat from whatever is upon the Earth that is both lawful (Halal) and wholesome (Tayyib)”. Now consider the famous English saying by Hippocrates “You Are What You Eat”. There is a great deal of truth contained in this statement. Our bodies are physically composed of what we consume. Thus by consuming food and/or drink that has been deemed unlawful and impure, results in our physical bodies becoming reservoirs for impurity.

 

The long traditions of religious laws regulating the production and consumption of foods to be found in both the Muslim and Jewish communities must be strictly observed and harmonised. We firmly believe that a thorough examination of how they relate to animal welfare and modern methods of slaughter is necessary.


The regulation of halal food sits within a context comprising secular as well as religious elements. Both communities need to work together to make improvements to the methods of slaughtering animals and to resist attacks from the secular world.

 

For the avoidance of any doubts and for the sake of clarity please be assured that:

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  • We are aligned with your values. Our ethos is based on transparency, traceability, integrity,quality and sustainability.

  • We are established on a strict approach to what constitutes “halal” and “tayyib” principles.

  • All of our suppliers (strictly local farms only) operate strictly “non-stun” hand slaughter only.

  • All of our suppliers (strictly local farms only) are certified by Halal Monitoring Committee (“HMC”).

  • We will consider seeking “Halal Certification” in future should a body be formed that is in line with our strict approach to what constitutes authentic halal and tayyib principles.

Image by Stijn te Strake

FAITH-BASED CONSUMERS

Much like our Jewish brethren, the diet of a Muslim is unquestionably one of the most important matters that Islamic Law addresses and bears some similarities with Kosher dietary requirements contained in the Torah/Talmud. The stern, unequivocal commands, a Qur’anic Prescription, to eat what is lawful (Halal) indicate why this is so.

One of the verses of the Qur’an says “O People, eat from whatever is upon the Earth that is lawful and wholesome” (Qur’an 2:138)

Another verse says “O Messengers, eat eat of what is wholesome and do righteous deeds” (23:51)

“O you who believe, eat of the wholesome things that We have provided you” (2:172)

Furthermore, consider the well known English saying speech mall you are what you eat. There is a great deal of truth to this statement. Our bodies are physically composed of what we consume. Thus by putting in our bodies any food or drink that has been deemed unlawful and impure renders our bodies as reservoirs for impurity. Therefore, from both a practical and, more importantly, from a contextual perspective, there is no question that Muslims have a solemn duty to learn and understand and practise the sacred laws regarding lawful food and drink, making every effort to adhere to them. It is our creator who has created us and
continuously provides us with all that we have to eat and drink. Sincere gratitude for this tremendous, uninterrupted blessing demands but we only eat that which is deemed lawful for us.

It is lawful for Muslims to eat the meat of pure animals and to take benefits from their various parts this lawfulness is contingent on adherence to firm injunctions presented in the Qur’an. The driving principle behind these injunctions is that an animal, in essence, bears similarity to a human being in that it has a soul and perception and can sense comfort and pain.

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