The following list of core values reflects what is truly important to us. These values do not change from time to time, situation to situation or person to person, but rather they are the underpinning of our company and brand culture.
- We sell the highest quality natural and organic seasonal products available
We appreciate and celebrate the difference natural and organic products can make in the quality of one’s life - We satisfy, delight and nourish our customers
Our customers are our most important stakeholders in our business and the lifeblood of our business - We support team member excellence and happiness
Our success is dependent upon the collective energy and intelligence of all of our team members - We create wealth through profits and growth
We are stewards of our shareholders’ investments and we take that responsibility very seriously. We are committed to increasing long term shareholder value
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- We serve and support our local and global communities
Our business is intimately tied to both local towns, cities and the larger global community that we serve - We practice and advance environmental stewardship
We whole heartedly believe in active environmental stewardship so that the planet continues to flourish for generations to come - We create on-going win-win relationships with our local suppliers
Our suppliers are our allies in serving the interests of our other stakeholders in bringing to market the safest high quality products available - We promote the health of our stakeholders through healthy eating education
Healthy eating is a basic foundation for optimum health and wellbeing. By providing healthy eating education we inspire and empower our stakeholders to make the best, nutrient-dense, delicious food choices to maximise personal health and vitality