What is 1st 1,000 days?

The child’s 1st class room is inside its mother!

The Halal Food Farmacy’s flagship AM1NAH brand wants the 1st 1,000 days to be as well understood as other widely recognised stages of life such as Teenagers and Senior Citizens. AM1NAH is the 1st evidence-based, science-based and faith-based food brand that is dedicated to parents’ 1st 1,000 days and is working with a number of Professors and Children’s Nutritionists / Paediatricians accordingly in order to support the global effort to reduce malnutrition.

The 1st 1000 DAYS of nutrition between a woman’s pregnancy and her child’s 2nd birthday offer a unique window of opportunity to shape healthier and more prosperous children. The United Kingdom has one of the highest rates of malnutrition in the world!

We have long believed that the 1st 1,000 days matter the most. This is now proven.

There is mounting evidence to support the fact that malnutrition leads to the following problems later on in life:

Diabetes, Heart Disease, Hypertension, Osteoperosis, Neuro-Psychiatric Disorder, Cancer, Depression, Anxiety and many other illnesses. It is a fact that 80% of all diseases that we suffer from are food-related. It is now more important than ever before to take back responsibility in order to reach optimal health. You Are What You Eat.

From conception to the age of 2, the nutrition during the 1st 1,000 days of a child’s existence will determine their future. If a woman doesn’t have enough food to eat when she’s pregnant and if she lives in an area with no toilets, no clean water or no healthcare, her baby won’t develop properly in the womb and can be born underweight. If the child doesn’t eat nutritious food when they’re young, their brain and body will not develop properly which can lead to a lower IQ and growing up shorter than they should. This is known as stunting and it will affect a child for the rest of their life.

Stunted children will struggle to learn at school and because they’re more prone to illness they are more likely to miss classes and eventually drop out. Without a good education they’ll struggle to find a decent job and they’ll struggle to earn enough money to feed their families increasing the chances of their own children being malnourished. So the cycle continues. Around the world, 1 in 4 children under the age of 5 are stunted. Most live in Africa and Asia. The World Health Assembly has set a target to reduce stunting by 40% by 2025. To do this people need to be able to afford nutritious food and have access to clean water, good sanitation and decent healthcare. This is the only way to prevent stunting and give children a decent shot at life.


  • Every year in the UK, around 1.6 million people become parents. That’s 182 every hour!
  • The 1st 1,000 days begin from the start of pregnancy to the child’s 2nd birthday.
  • This is an incredibly important time. Children develop more rapidly, physically and emotionally, than at any other point in their life.
  • It is also a time of huge change for parents, alongside powerful positive feelings, there can be significant challenges.


  1. Global action is urgently needed to tackle the pervasive problem of malnutrition.
  2. Reaching the targets to reduce stunting among children and anaemia in women, increase exclusive breastfeeding rates and mitigate the impact of wasting will require an average annual investment of $7bn over the next 10 years. This is in addition to the $3.9bn the world currently spends on nutrition annually. This investment can yield tremendous returns: 3.7 million child lives saved, at least 65 million fewer stunted children and 265 million fewer women suffering from anaemia as compared to the 2015 baseline when combined with other health and poverty reduction efforts.
  3. To catalyse progress toward the global nutrition targets, priority should be given to a set of the most cost-effective actions which can be scaled up immediately. Financing this more limited set of actions will require an additional annual investment of just over $2bn for the next 10 years. The majority of this annual investment would come from country governments and donors, $1.4bn and $650m, respectively, while innovative financing mechanisms and households fund the remaining gap.
  4. When combined with other health and poverty reduction efforts, this priority investment can yield significant returns: an estimated 2.2 million lives can be saved and there will be 50 million fewer cases of stunting in 2025 compared to in 2015.
  5. Achieving the targets is within reach if all partners work together to immediately step up investments in nutrition.

UK Govt’s 1st Cross Party Manifesto Report for 1st 1000 critical days by Wave Trust: Download Now!

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