AM1NAH’s CEO Iram Kassam explains the AM1NAH Ramadhan Campaign on BBC Asian Network Radio Station on Sunday 20th May 2018 at 7.20pm on Mya Khan’s Show
Having relocated from Cambridge to Birmingham for the sole purpose of setting up the UK’s 1st Halal Food Farmacy and flagship brand AM1NAH – A Mother’s Instinct Natural And Healing, it was a pleasure to meet with Gagan Grewal and Mya Khan to introduce both myself and my business.
The company’s activities will provide benefit to individual residents and ethnic community groups in Birmingham, West Midlands with a view to expanding across schools and places of worship on a national scale, in the United Kingdom of Great Britain in light of the Obesity and Diabetes Crisis that has been highlighted in the Healthy Eating in Mosques Report, Healthy Eating in Ramadan, Healthy Eating in Ethnic Households, Adult and Childhood Obesity and Diabetes Reports drafted by National Health Service, Public Health England, Birmingham City Council, KIKIT Pathways to Recovery, Birmingham Mosques and The University of Birmingham.
The Halal Food Farmacy Ltd is a destination for natural, ethical, wholesome and fully traceable nutrient-dense super foods that are aligned with your values. We exist to create experiences that can be cherished for life as they promote the health and wellbeing of our families.
HALAL is founded on the ideals of purity and cleanliness, on the promotion of health and wholesomeness and a set of ethical values about food production known as TAYYIB that should these days, appeal to all consumers who care about provenance, sustainability, respect for the environment and humane animal husbandry.
We feel obliged to encourage communities to: Eat mindfully and Consciously because it is true that We Are What We Eat and We Are What We Absorb.
The healing properties of food have been reported by cultures worldwide throughout history. However, the past decade has presented an explosion of clinical research to show specifically what health benefits individual foods can offer, identifying the various nutrients and phytochemicals associated with these benefits.
Our healing products really are a labour of love. The scientific evidence of the correlations between the foods that we eat and the diseases that we have is outstanding. It’s probably the most vital piece of information pertaining not only to curing all of our diseases but the survival and future of the human race.
The Halal Food Farmacy Ltd is created for food enthusiasts and caters especially for those following the HALAL, PALEO, AIP Protocol, IBS, GAPS, CD (Crohn’s Disease), UC (Ulcerative Colitis) or low FODMAPS diets in order to directly address the issue of inflammation of the gut. While the risk for IBS and diseases like CD are partly genetic, the risk can also be modified by environmental factors including our modern Western diet. Western diets are typically high in processed foods and contain large amounts of fat, simple sugars and protein and little fibre from fruits, legumes, whole grain cereals and vegetables.
Diets such as PALEO, GAPS, CD and many others related to gut healing, all have one thing in common. They are NOT vegan friendly, at all. One particular “super food” related to gut-healing that you might have seen a lot about in the news and media is Liquid-Gold Bone Broth. Apparently, animal products are absolutely essential for gut healing. People are frustrated with the lack of choice for veggies and vegans and people are encouraging them to compromise their ethics/faith, as this is “the only way”. This is crazy! AM1NAH does not exclude anyone from being able to consume of products, therefore, we have created nutritious, gut-healing broth with functional foods such as ginger and turmeric vegan alternatives to bone broth.
Evidence of the existence of bone broth/soup can be found as far back as about 20,000 BC and it’s well accepted that broth of some sort was, and remains, a staple in many traditional cultures. Every good cook knows that a good broth is the heart of every dish. Bone Broth is famous for “resurrecting the dead” and is Mother Nature’s natural anti-depressant.
At the Halal Food Farmacy we believe in nose-to-tail, root-to-fruit, farm-to-mouth cooking to create nutrient-dense products using real foods with a zero wastage policy. We cook using only slow and gentle cooking techniques to prepare foods that are light on the gut, our second brain. A healthy gut results in a healthy body.
Being an ethical company and brand allows us to create meaningful relationships with everyone that we are connected to in order to promote conscious eating because we all want to nourish our families well like our elders and ancestors did.
#Food Connects Us All #Stay Connected